The Withfor team

We want you to know the human part of the company: a team of international and versatile professionals who are always ready to give the best of themselves and advise you in every step of your real estate journey.

Meet the Withfor team

Jordi Enrich Serra

Founder Director

Born in Madrid, I arrived in Barcelona in 2002, a city with which I already had a close relationship because my family is originally from Catalonia. Since then, it has not only been my home, but also the place where I have been able to make my business dream come true.


I was lucky enough to grow up in a business environment in which I learned that people come first, hence the importance I give to taking care of the teams in the projects I am part of, both from the government in Praktik Hotels and Catalana Occidente, as well as from the management in Withfor.


I have always believed that the company should be a place to go to with enthusiasm and where professionalism and generosity coexist. From that desire and my more than 25 years of experience in the real estate sector, Withfor was born, a company that generates a cross-cutting benefit for the maximum number of people, communities and the planet.


I love nature and any activity that gives me the chance to connect with the environment, such as hiking, cycling or skiing. I enjoy meditation and yoga on a daily basis, practices that bring me balance and self-knowledge.

Pierre Antoine Magdelain

Head of Operations

From London to Singapore to my native Paris, vibrant and multicultural cities like Barcelona have always been my favourite places. Barcelona stood out for me for its perfect combination of dynamism and Mediterranean lifestyle, and I am very happy that it has become my home.


This same balance is what made me want to be part of the Withfor team, a company with a soul that always takes the human side into account. With my background in business and finance, I help Withfor to continually reinvent itself and explore new ways to better serve and support its clients.


Outside of work, my great passion is travelling and exchanging experiences with people from different cultures, from whom I always have something to learn.

Carmen Estrada

Administration Manager

I’m Venezuelan by birth and Barcelonan by choice. I love this city! I studied psychology in my country and gained my masters as the mother of a large family. It’s with great enthusiasm that I join the team, adding my administrative management experience to take forward our work as much as on the internal side as in the social projects in which we are involved.


I came across Withfor three years ago and fell in love with their way of working, their philosophy, their coherence, and the human qualities of their team. They know I love to get involved, create a good working atmosphere, and always give it my best.


I consider myself passionate about life. I enjoy it with the people I love the most, always trying to offer something in whatever I do. I love travelling and sharing pleasant conversation around a table.

Alba Clivillé

Hospitality Manager

Born in Lleida, I arrived in Barcelona in 2007 in love with its historic streets, art, modernism, its buildings, the sea, the mountains, and its proximity to great natural landscapes. Here I found my place.


After several years developing my professional career as an administrative assistant, I decided to turn my life around to express my love for public relations and service, first as head waitress and, later, as manager in charge of more than 50 people. Now, at my best, I have made a “match” with Withfor, which is in line with my personality and thinking. From Property Management, I will continue to support people and companies, giving the best of myself.


I am empathetic, cheerful, and energetic. As a food lover, I enjoy sharing my free time with my family and friends. I love hiking, snowboarding, yoga, and meditation.

Caroline Fraselle

Sales Director

Born in Belgium, in a small town near Luxembourg, I always knew I wanted to travel and see the world. That’s how my story began in Paris, Hong Kong and, now, Barcelona.


I fell in love with its streets, colours, buildings, facades and architecture in general, until one day, I decided to merge that passion for Barcelona with my professional career, giving my best to satisfy clients and offer a personalised service.


In Withfor I found a team and a company with which I share my philosophy of life, being more aware of the impact we have on the environment, in the relationship with other human beings and in the way we do our work, I am very proud to be part of this family!


In my free time, I practice yoga, meditation and jogging. I love being with my friends and family, and I admire everything that has to do with art (painting, architecture, cinema, literature, etc.). Without a doubt, the adjective that best defines me is “curious”.

Rosa Domingo

Senior Sales Executive

From a young age I was very sure; I wanted to work in the hospitality industry. I’ve always been fascinated by hotels and by being able to live amidst the stories that unfold within them.


I was part of the Ritz Carlton Hotel Companies family, in the Hotel Arts Barcelona for 15 years. There I had the opportunity to form part of the opening teams in cities such as New York, Santiago de Chile, Istanbul, and Milan. I have fond memories and good friends from those times.

Andrea Rodríguez Fortuny

Senior Sales Executive

I was born in Barcelona. I enjoy dealing directly with people and that is my main role at Withfor. We maintain a close and dynamic relationship with the whole team and evidently that also extends to the relationships with our clients.


I studied a degree in tourism at C.E.T.T. While I was studying, I partnered with my sister to develop a jewellery design and marketing project. After 25 years in this sector, I wanted to give my life a twist and pursue a new path in the world of real estate.


I’m passionate about performing arts, I also enjoy dancing and cycling.

Alex Cruz

Senior Sales Executive

Born in a small village in Vallés Oriental, I have been a Barcelona native for 10 years. Thanks to my technical knowledge and my ability to connect with people and understand their needs, I chose to specialise in real estate.


Withfor’s philosophy and ethical values captivated me to become part of this family. I help people to sell and find their new home, and I am known for my approachability and resolution skills.


I am passionate about cooking and everything to do with gastronomy. I enjoy spending time with my family and doing sports on a regular basis. In my free time what relaxes me the most is walking in nature.

Franco Cervi

Senior Sales Executive

I am from Patagonia, Argentina, where I have lived most of my life. There I have a large family with whom I am very close. I am a person with self-confidence and a great desire to grow, considering honesty an essential value for this.


In my country I graduated in Business Administration and worked in positions related to administration, finance, management and sales at the same time as studying.


I have been living in Barcelona for 3 years, I am passionate about life in this city and I have always worked as a real estate consultant, starting in La Barceloneta, continuing in Sant Antoni and now in the upper area of Barcelona.


I like the mountains and medieval villages, I enjoy meeting my friends, my family and my great passion is football.

Saloua Bougajdi

Sales Executive

I am French by birth and have always been very sensitive to architecture. That is why I fell in love with Barcelona 20 years ago, which allows me to enjoy a full life in this wonderful city.

I have always been guided by a creative motivation and an infinite curiosity for both architecture and people. Thus, my professional career as an architect has led me to focus on the interior design of large spaces, allowing me to live and work on highly demanding projects in Hong Kong, China or Singapore, among others.

And it has been my passion for people and the city of Barcelona that has led me to become part of Withfor, a perfect balance between humanity and transparency to meet the needs of clients.

I love art in all its forms and my favourite hobby is sharing moments with the people I love.

Paloma Salas

Culture & Impact Director

From my native Lima, Peru, a few years ago I ‘crossed the pond’ and fell in love -and still fall in love- with Barcelona. I have a degree in Communication, specialising in Corporate Communication and Project Management.


Barcelona is a unique experience of strength, diversity and cultural life, and it is in this city where I was lucky enough to find an incredible group of professionals, but, above all, great human beings, who turn work into a passion. Withfor is more than a real estate agency, it is a philosophy of life that drives the company to be more aware of our environment.


I travel whenever I can to keep getting to know and learning different ways of seeing life from the people, their cultures and their territory, which I like to capture from the lens of my camera.

Laida Salsamendi

Marketing Manager

Directly from the Basque Country, I arrived in Barcelona in 2019 and I feel more than welcomed by this wonderful city.


I have a degree in Communication and specialise in Business and Corporate Communication Management. In addition, I have a postgraduate degree in Management, Emotional Intelligence and Coaching, and another in Corporate Social Responsibility, both from ENEB.


I discovered Withfor almost by chance and I fell in love with both its philosophy and its team of professionals. I knew I wanted to work with them and soak up their welcoming environment to develop myself professionally, personally and intellectually. I am dedicated to developing our product for its optimal commercialisation, and I am in charge of interacting with the Withfor community through Social Networks and E-mail Marketing.


I am interested in people, I love animals and my passions include reading and writing. My favourite place is the sea, anywhere in the world.

Javiera Cofré


Chilean by birth, a few years ago I decided, along with my family, to cross the pond to live new experiences and learning. That’s how I arrived in Barcelona, a city that I fell in love with from the very first moment and that has become my home.


I am a strong, empathetic and cheerful person. I like to work in a team and give the best of myself in all areas of my life. In my career I have worked as a retail salesperson, offering trade marketing audit services and, currently, I provide cleaning and organisation services for the autonomous agency Kcleaning.


That’s how I discovered Withfor, a company that has considered me as one of the family from day one and where I feel more than welcome.


Spending time with my daughter, music and the arts in general are my greatest hobbies. I love to enjoy the beach and the green mountain scenery with my family.

Withfor is based on very deep values:

    • We are a GLOCAL business. We work locally while always considering the global context. We believe that a good understanding of Barcelona opens the door to the wider world; we act in our city but always with a view to other countries and municipalities that inspire us and allow us to extend and improve our services.
    • We believe in TEAMWORK. Together we do better and get further. Our professionals are experts in different fields. The sum of our efforts makes us a strong business, versatile and leader in our sector.
    • We are NONCONFORMISTS. We can always improve, and we work hard every day so that this is the case. Our DNA pushes us to go further, to better ourselves, so that our clients are proud to have chosen us.
    • We defend ETHICS in the real estate world. We work with awareness and with the conviction that we can all do something to improve society, in our everyday life and in the way we relate to everything that surrounds us. That’s why we allocate a percentage of our profits to social projects that foster gender equality, promote emotional education in childhood, and protect the environment.